# I Life You

> Psychology-driven UX and product design consultancy that helps founders and product teams turn products people use into products they can't live without.

I Life You is led by Anak Garcia, a Product Experience Strategist with 20+ years applying behavioural design and UX psychology to digital products. The practice combines AI-powered diagnostics with human judgement through the B.I.A.S Framework (Behavioural patterns, Identification, Application, Sustained improvement).

## Pages

- [Home](/): Overview of the practice, services, and methodology.
- [The Method](/solutions): The B.I.A.S Framework, services, and what you get from working together.
- [The Work](/projects): Case studies across SaaS, FinTech, retail, and enterprise.
- [About](/about): Anak Garcia's background, values, and why I Life You exists.
- [Free Diagnostics](/ux-diagnostics): AI-powered UX analysis of any website.

## Case studies

- [AIR](/projects/air): B2B SaaS — digitising physical security risk assessment.
- [Bendi](/projects/bendi): Supply chain data visualisation.
- [Unimaze](/projects/unimaze): E-invoicing onboarding and dashboard UX.
- [Influver](/projects/influver): Marketplace app for creators and brands.
- [DIA](/projects/dia): UX strategy for an investor and shareholder site.
- [NatWest](/projects/natwest): Business banking ecosystem dashboard.

## Contact

- Email: email@i-life-you.com
- Book a call: https://calendly.com/ilifeyou/30min